Singapore breweries crafting a new future with a #SGCraftTogether beer collaboration

By Daniel Goh

Singapore breweries band together for #SGCraftTogether, a collaboration effort which makes each other’s beers available in mixed cases on their online stores.

In what is one of the most ambitious projects undertaken by Singapore’s craft beer industry, eleven local breweries have banded together in a show of solidarity during these coronavirus-challenged times. As part of their #SGCraftTogether initiative, each of the eleven breweries will be offering a unique mixed case featuring beers from participating local breweries on their individual online stores.

The recent circuit breaker lockdown measures imposed by the Singapore government in an attempt to combat the spread of COVID-19 disease essentially shut all local watering holes, making it extremely difficult for beer enthusiasts to access their favourite local beers. And while most local breweries have pivoted to selling their beers through their online stores, it’s still challenging times. But the #SGCraftTogether collaboration cases will feature an assortment of beers from participating breweries and then offered on their online stores, allowing consumers to easily access and explore the beers from different local breweries with one single online order.

Among the participating breweries are pioneering ones like Reddot Brewhouse, Archipelago and Brewerkz, cutting-edge craft brands such as Brewlander and Off Day Beer, and even newly established ones like Alive Brewing, Wild Brew and Sunbird Brewing Co.

The current list of participating breweries are:

Alive Brewing
Archipelago Brewery
Brewerkz
Brewlander
LeVeL33
Lion Brewery Co
Off Day Beer Co
Paulaner Brahaus Singapore
Reddot Brewhouse
Sunbird Brewing Co
Wild Brew

[…]

If you’ve never tried the beers from these local breweries before, the assorted cases are your best bet as the #SGCraftTogether collaboration cases are packaged at random to celebrate and showcase the quality and range of local beers. They are available in both six-pack and twelve-pack cases at $39 and $78 respectively (including GST), and available in the online stores of all participating breweries while stocks last. Delivery charges apply.

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