SEA Brew and the growth of craft beer

We had the honour of speaking to Charles Guerrier, founder of the leading Beer industry tradeshow and conference in Asia – SEA Brew. ⁣⁣

Here’s what he shared with us: ⁣⁣

“We started SEA Brew in 2015 as part of the Singapore Craft Beer Week for consumers, however, since then our focus has been more on the industry side of the business providing a platform for brewers, distributors, business owners and industry suppliers to gather, exchange knowledge and share experiences. ⁣⁣

In Singapore the Craft Beer scene is becoming more popular. The imported beers have played a huge part in developing the market, however there are now some great local beers here that we really should be encouraging people to try. ⁣

Overall people are still more inclined to go with what they know, so it’s going to take a while to get where the US and the UK are now with the huge demand for domestically produced craft beers.⁣⁣

It’s great to see breweries and beer businesses educating the consumers on the different types of beer, opening their eyes to new flavours and new brews such as Double IPAs and Stouts, as well as emerging beer brands which have some really interesting and excellent blends. ⁣

However it is also important to remember the tropical environment we are living in and be able to provide a good ‘crushable’ beer option that’s great for the thirsty drinker on a hot day.”⁣

Thanks for reading! Visit our shop if you’re feeling thirsty for Lion Brewery Co beer.


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