Lion Brewery Co releases the second beer in its portfolio: “Island Lager”, a new-age lager brewed naturally for the tropics

Press release

Hot on the heels of the popular Straits Pale Ale, Singapore-based Lion Brewery Co has a new addition for its portfolio: Island Lager, released this week. 

This meets a growing consumer demand in Singapore for premium lager. According to Euromonitor International, from 2013-2018 the consumption of imported premium lager increased by 23.9%, compared with just 7.1% for the lager category. Growth for the next five years, 2019-2023, is expected to stay high at 19.5% for imported lagers, versus only 7% for the lager market as a whole. 

As a craft beer, Island Lager classes as ‘ultra-premium’, with its small batch brewing techniques, high-grade ingredients, and non-pasteurisation process. However, Island Lager reaches for a category of its own – a new-age lager, dry hopped for a more unique and enjoyable flavour. 

“We’ve found an increasing appetite from our customers for a lager with more depth than the commercial ones on offer, but just as enjoyable and easy-to-drink”, said Will Julius, Co-Founder and General Manager. 

“We wanted to design a lager that was both familiar and out of the ordinary”, adds co-founder Harry Renshaw. “When you have a sip, you know it’s a lager, but then it brings a delicious hoppy bite and tropical aroma that sets it apart. Taste and quality are our core principals.” 

Lion’s beers – currently the inaugural Straits Pale Ale and the Island Lager – are specially designed to be crisp, refreshing and “sessionable”, with the hot South East Asian climate in mind. They use a careful selection of high-quality ingredients, have light carbonation, a moderate alcohol content (4.5% and 4.7%, respectively), and are unpasteurised to preserve the flavor, as well as retain the healthy yeasts and enzymes. No chemicals or additives are used. 

From here, the new brew has a few key differences: 

  • Hops: Island Lager uses two different hop varieties: Hallertau Blanc, and dryhopped Simcoe, delivering notes of passion fruit, pine and creamsicle. 
  • Length of fermentation: Lagers ferment for much longer than pale ales. 
  • Filtration: It is coarse-filtered, giving it the signature clarity of a lager and a golden colour. 

Lion Brewery Co is already available via their website, Redmart and over 60 outlets across Singapore, including bars, hotels and craft beer shops. 

Share

Facebook
Twitter
LinkedIn
account android arrow-alt-circle-down arrow-alt-circle-left arrow-alt-circle-right arrow-alt-circle-up arrow-down arrow-left arrow-right arrow-up author bars behance blogger buffer caret-down caret-left caret-right caret-square-down caret-square-left caret-square-right caret-square-up caret-up cart-menu-1 cart-menu-2 cart-menu-3 cart-menu-4 categories chevron-down chevron-left chevron-right chevron-up clock close comments cookies copyright coupon-discount date-modified date-published discord double-arrows-down double-arrows-left double-arrows-right double-arrows-up dribbble envelope-open envelope eye facebook fax flickr foursquare github gmail google-drive grid-view hashtag hollow-ring homepage instagram ios level-down-alt level-up-alt line link linkedin list-view login logout long-arrow-alt-down long-arrow-alt-left long-arrow-alt-right long-arrow-alt-up mastodonmedium messenger mobile-menu mobile phone pinterest place qq quote-left quote-right quotes reading-time-hourglass reading-time-stopwatch reddit rss scroll-to-top search shazam shopping-bag shopping-cart side-panel-opening-2-left side-panel-opening-2-right side-panel-opening-left side-panel-opening-right skype slack small-arrow-down small-arrow-left small-arrow-right small-arrow-up sms snapchat soundcloud spinner spotify stackoverflow sync telegram threadstiktok times-circle tinder trello tripadvisor tumblr twitch twitter viber vimeo vine vkontakte website wechat whatsapp windows wishlist xing yelp youtube zoom
×

Cart

10% off

Your First Purchase

Coupon Code: LBCPRIDE10